Bild von María Täng Palma

KYPADO - balancing consumers and business interests

María Täng Palma

2014-05-09 12:18

Every one of us has been exposed to various online legal notices, like Privacy Policies, Terms of Use, Disclaimers, and more. And everyone will agree that these legal notices are too long, their language is too complex, and they completely lack appeal. Moreover, they are not delivering the main goal – to properly inform users of how their personal information is going to be used or what rights and obligations apply when using websites or mobile applications.

Researchers found out that around 60% of people say that they care about their privacy and other legal obligations, however consumers find theses notices hard to read and understand due to their complicated structure and language with legal jargon. According to research, users would pay more attention to legal notices written in a simple and plain language that are more visually appealing and easy to compare.
 
Overall, experts agree that good legal online notices begin with effective transparency. And transparency requires legal notices that are easy to understand, reliable and, of course, compliant with legal requirements.
 
This problem led us try to find a solution for it. Our inspiration was the OECD report “Making privacy Notices Simple: An OECD Report and Recommendations” and the “Ten steps to develop a multilayered privacy notice” guide by Hunton and Williams LLP.
 
Taking this research as our starting point, we decided to approach consumers and business interests, which is how KYPADO came to be. On the one hand, the goal of KYPADO is to provide companies with innovative, reliable and easy-to-understand digital legal content that could allow them to their customers' trust while, at the same time, complying with legal requirements. On the other hand, KYPADO offers consumers legal content they can easily grasp, compare, and enjoy.
 
In short, we develop traditional text-based and audio-visual legal content for websites and mobile applications. Our legal content consists of three layers:
 
•      Layer 1: text-based notice

It includes all the required elements of a fully compliant legal document. It describes core concepts in detail and contains applicable laws. The language is kept to a level that most individuals would understand.
 

•      Layer 2: a combination of image & text-based notice

This layer is a concise notice that combines text and images. It addresses all the core concepts that need to be covered following current regulations and provides a more human-centered approach. The language is easy to understand, and the sentences are short and simple. The images are appealing and facilitate understanding and grasping of concepts.

•      Layer 3: image & audio file notice

The last layer is an image and audio file notice. The images depict the story behind the legal notice at hand, while the audio narrates the story following a script. This layer improves both website and digital legal notices accessibility. Website accessibility is an important issue in the context of legal compliance that also benefits your business: improved accessibility leads to a larger and more diverse target audience.
 
We are excited and thrilled about our project, and we hope that our solution will attract organizations eager to better communicate with their target audiences and to make better business. We also expect this approach will make consumers better informed about their rights and obligations and increase users’ awareness of privacy issues in the digital world.

 


If you have any questions or suggestions you can contact us at info@kypado.com or find and follow us on Facebook and LinkedIn.

 

Visit our website www.kypado.com for a look at our prototype.

 


María Täng Palma & Vaida Domeikyte
 

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